The math
- One signed lease is $15,000–$30,000+ a year in rent — that's just a $1,300–$2,500 monthly rent times a twelve-month term — and inquiries peak at night and on weekends, exactly when offices are closed.
- Vacancy compounds: every extra vacant week on a $2,000/mo unit is roughly $460 gone, and the Saturday-night inquirer tours with whichever listing responded.
- About 62% of small-business calls go unanswered (Aira); 85% of voicemail callers never call back (Aira).
"A Saturday-night inquiry that rings into a closed office is a $20K-a-year lease touring somewhere else on Sunday."
How she handles your calls
A prospect calls at 9 PM → tour booked into your real calendar, in-person or virtual, confirmed on the spot. A current resident with a maintenance issue → structured ticket: unit, issue, access permission, urgency. A flood, no heat, a gas smell → your emergency maintenance path immediately — gas gets the 911-and-evacuate script first. Anyone who asks for a person → instant transfer.
The boundary is the feature: a hard fair-housing register. She answers only from your published facts — availability, rates, policies — never steers, never characterizes who lives at a property, and routes anything sensitive to a human. She can't improvise a steering violation, because she doesn't improvise at all.
Quick answers
"Is the neighborhood safe? Who lives there?" Facts and amenities only, every time; anything fair-housing-sensitive goes to a human.
"What's available, and what's the rent?" Live availability and published rates only — she never invents a unit or a number.
"What do I need to apply?" Your requirements list, verbatim, with no prejudgment: "the application process determines that."