The math
- Average revenue per visit is about $60.30, so a typical 10–12 visit acute plan runs $603–$723.60 — and with wellness care a patient's lifetime value clears $1,000+ (Chiropractic Economics).
- Practices pay $150–$400 to acquire one new patient (Spine Empire benchmarks) — a single ring-out erases the marketing spend behind it.
- Small healthcare practices miss up to 30% of incoming calls during office hours (ACA Today), and 85% of voicemail callers never call back (Aira).
"A new-patient call that rings out while the doctor is mid-adjustment is a $600–$1,000+ care plan — plus the three figures you paid to make the phone ring — starting care with whichever clinic answered."
How she handles your calls
- A first-timer calls during the midday closed block → a new-patient consult booked into your real schedule.
- "My back just went out — can I get in today?" → your same-day acute-slot protocol, with the red-flag screen from your KB.
- A current patient rescheduling → read-back, explicit yes, done — no shredded afternoon.
- Re-exams and adjustment visits → booked and confirmed without touching your CA.
She won't give clinical advice — deliberate, and it protects you. "Will an adjustment fix my sciatica" gets the same line, every time: "the doctor will assess that; let's get you in." Red-flag symptoms — spreading numbness, severe post-accident pain — route straight to a human and your urgent protocol. The agent schedules; the doctor doctors.
Quick answers
"Do you take my insurance?" — She captures the carrier name and your team verifies before the visit. No coverage promises over the phone.
"How much is the first visit?" — Only ranges you've approved. Everything else waits for the exam.
"Do I need X-rays?" — "That's the doctor's call at your exam," plus your on-site imaging fact. No clinical judgments by phone.