Sunday afternoon. Every agent is at a showing — and the sign call you already paid for just hit voicemail.

The math

• One closed side ≈ $12,400: the $440,600 June 2026 median existing-home price (NAR) × the 2.82% average buyer's-side commission (Clever, Feb 2026 survey).
• A lead called in 5 minutes instead of 30 is 21x more likely to be qualified; odds of even making contact drop 100x (MIT/InsideSales Lead Response Management Study). One-minute response lifts conversion ~391% (National Law Review summary).
• The industry's own audit: 48% of buyer inquiries got no response at all; average response time: 917 minutes (WAV Group Agent Responsiveness Study).

"A sign call that rings out while the whole team is at showings is a ~$12K side dialing the next yard sign — and the data says whoever answers inside five minutes usually keeps them."

How she handles your calls

An ISA works a shift and eventually quits; the deciding calls land at 8 PM Sunday. She's the 168-hour layer under whatever humans you keep:

• A sign call → a showing booked on the listing agent's calendar.
• A Sunday-night portal lead → a buyer consult on the books.
• "What's my home worth?" → a listing appointment — no phone valuations.
• An open-house visitor → followed up and scheduled.

The question that scares brokers — "is that neighborhood safe? good for families?" — gets the same scripted deflection every time: listing details and public data sources via the agent — never a characterization. She can't be coaxed into steering — she only answers from your KB. It's the answer an untrained hire gets wrong.

Quick answers

"Is [address] still available?" — Status from your feed only. If it's gone, she offers the buyer consult.

"What are your commission rates?" — No fee talk on the phone — she books the consult, where the agent walks through how that works.

"Which agent would I work with?" — Your routing rules decide — she just books onto them.