The math
- Straight up: no reliable published per-call stat exists for security-guard firms — we won't invent one. The math is contract logic.
- One venue or event contract runs four to five figures per engagement — recurring for standing accounts — and quote, scheduling, and invoice all follow the one call that got answered. No published stat exists for this industry, and we won't invent one; you already know the contract math from your own book.
- General base rates still apply: about 62% of small-business calls go unanswered (Aira), and 85% of voicemail callers never call back (Aira).
"One venue contract is four figures recurring — and in this trade it's won by whoever picks up at 1 AM."
How she handles your calls
A coverage request at 1 AM → venue, service type, dates, headcount, armed/unarmed mix — straight into your quote pipeline. Anything urgent or this-week → you're alerted now, not at breakfast. An existing client's operational call → your on-call path, minimal questions. An active incident → the 911 script immediately, then you.
The boundary is the feature: a hard discretion line. She never confirms any client, venue, or engagement — "we don't discuss who we work with; you'd want the same." She knows only what you approve and routes anything operationally sensitive to a person. In a trade where a caught lie kills a reputation, that's engineered, not hoped for.
Quick answers
"Who else do you protect?" Never answered. The discretion line holds for every caller.
"How much per officer?" You quote after scope — she captures the request fully. She never guesses a rate.
"Can you cover this weekend?" Urgent path: full capture plus an immediate owner alert.